Principles And Practice Of Marketing David Jobber

Principles And Practice Of Marketing David Jobber

Acer Arcade Deluxe For Windows Vista more. ISBN: Copyright year: 2007 Welcome to the Online Learning Centre for Principles and Practice of Marketing, 5th edition Principles and Practice of Marketing, 5th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers.

The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook. The Student Centre offers many resources to aid the study of this book.

Fiona Ellischadwick

To explore the student resources available with the text, go to the Student Centre and click on the chapter links. The material within the Student Centre includes:• Self-test Questions • Crosswords • Additional Case Studies • Personal Development Plan • Internet Marketing Exercises • Weblinks • How to use case study notes • Case Grid • Marketing Plan • Ethical Considerations • Extended Cases • Learning Objectives Inside your copy of this book you will find a unique password card. Torrent Expendables Dvdrip. To access the PowerWeb resources, go to www.mcgraw-hill.co.uk/textbooks/jobber and follow the instructions on the card to register. ACCESSING THE LECTURER CENTRE The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt Principles and Practice of Marketing, 5th edition. The material within the Lecturer Centre includes: Also new for the 5th edition is PrepCenter – an online facility that allows lecturers to search, preview and organise the book’s online resources by chapter, concept or media type.